McDonald’s to start focus groups with owners as part of civil rights audit

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McDonald’s will begin virtual focus groups with some owners and operators as a part of an ongoing civil rights audit

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In 2022, shareholders approved of a proposal by SOC Investment Group to conduct a civil rights audit in a close vote.

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The process began last year following the 2022 shareholders’ meeting and is now gathering feedback from a range of stakeholders.

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The company has also committed to increase its advertising spending with Black-owned media from 2% to 5% of its ad expenses by 2024.

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